diff --git a/src/soc/intel/common/lpss_i2c.c b/src/soc/intel/common/lpss_i2c.c
index 8dfa3af365..19fda4c703 100644
--- a/src/soc/intel/common/lpss_i2c.c
+++ b/src/soc/intel/common/lpss_i2c.c
@@ -527,6 +527,7 @@ static int lpss_i2c_gen_config_rise_fall_time(struct lpss_i2c_regs *regs,
 	const struct soc_clock *soc;
 	int fall_cnt, rise_cnt, min_tlow_cnt, min_thigh_cnt, spk_cnt;
 	int hcnt, lcnt, period_cnt, diff, tot;
+	int data_hold_time_ns;
 
 	bus = get_bus_descriptor(speed);
 	soc = get_soc_descriptor(ic_clk);
@@ -591,7 +592,13 @@ static int lpss_i2c_gen_config_rise_fall_time(struct lpss_i2c_regs *regs,
 	config->speed = speed;
 	config->scl_lcnt = lcnt;
 	config->scl_hcnt = hcnt;
-	config->sda_hold = counts_from_time(&soc->freq, DEFAULT_SDA_HOLD_TIME);
+
+	/* Use internal default unless other value is specified. */
+	data_hold_time_ns = DEFAULT_SDA_HOLD_TIME;
+	if (bcfg->data_hold_time_ns)
+		data_hold_time_ns = bcfg->data_hold_time_ns;
+
+	config->sda_hold = counts_from_time(&soc->freq, data_hold_time_ns);
 
 	printk(LPSS_DEBUG, "lpss_i2c: hcnt = %d lcnt = %d sda hold = %d\n",
 		hcnt, lcnt, config->sda_hold);
diff --git a/src/soc/intel/common/lpss_i2c.h b/src/soc/intel/common/lpss_i2c.h
index dbfabf3631..b9517701f6 100644
--- a/src/soc/intel/common/lpss_i2c.h
+++ b/src/soc/intel/common/lpss_i2c.h
@@ -61,6 +61,7 @@ struct lpss_i2c_bus_config {
 	 * precedence. */
 	int rise_time_ns;
 	int fall_time_ns;
+	int data_hold_time_ns;
 	/* Specific bus speed configuration */
 	struct lpss_i2c_speed_config speed_config[LPSS_I2C_SPEED_CONFIG_COUNT];
 };