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<section id="app-naming">
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<h1>App Naming<a class="headerlink" href="#app-naming" title="Permalink to this headline">¶</a></h1>
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<p>App names are a vital and essential part of the user experience. Not only do they play an important practical role in communicating what an application does, but they also establish app identity and character.</p>
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<p>The visual aspect of app names should also not be overlooked: the size and shape of app names have both practical and aesthetic consequences.</p>
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<p>Naming is hard, and the following guidelines don’t attempt to be a complete solution. However, they do provide details on what kind of name to aim for, as well as some tips on how to come up with a good one.</p>
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<section id="what-to-aim-for">
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<h2>What to Aim For<a class="headerlink" href="#what-to-aim-for" title="Permalink to this headline">¶</a></h2>
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<p>A good app name should:</p>
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<ul class="simple">
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<li><p>Consist of one or two simple nouns.</p></li>
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<li><p>Be related to the app’s domain (for example: Celluloid for a video app)</p></li>
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<li><p>Be short (less than 15 characters).</p></li>
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<li><p>Be easy to pronounce.</p></li>
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<li><p>Be easily paired with a good app icon, such as by referencing a physical object.</p></li>
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<li><p>Use <a class="reference internal" href="writing-style.html#header-capitalization"><span class="std std-ref">header capitalization</span></a> (for example: Icon Preview instead of Icon preview).</p></li>
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</ul>
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<p>Likewise, a good name should avoid:</p>
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<ul class="simple">
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<li><p>Using trademarks or names of other projects (for example: GNOME Instant Video).</p></li>
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<li><p>Having a “G” prefix (for example: GMusic).</p></li>
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<li><p>Overly complicated names and/or acronyms.</p></li>
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<li><p>Puns and inside jokes.</p></li>
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<li><p>Non-standard punctuation or whitespace (for example: SuperWriter).</p></li>
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<li><p>Made-up words or word combinations.</p></li>
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</ul>
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</section>
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<section id="choosing-a-name">
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<h2>Choosing a Name<a class="headerlink" href="#choosing-a-name" title="Permalink to this headline">¶</a></h2>
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<p>The following process can be an effective way to select a good name.</p>
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<section id="brainstorm">
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<h3>1. Brainstorm<a class="headerlink" href="#brainstorm" title="Permalink to this headline">¶</a></h3>
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<p>First, generate ideas for your app name. One way to do this is to write down all the words from your app’s domain (for example, for a video player, you could write down words relating to video, cinema and TV). Use a thesaurus to find alternatives based on the names you’ve already identified.</p>
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</section>
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<section id="come-up-with-a-shortlist">
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<h3>2. Come up with a shortlist<a class="headerlink" href="#come-up-with-a-shortlist" title="Permalink to this headline">¶</a></h3>
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<p>Once you have a long list of names, sort through them and identify the strongest candidates. As a rule of thumb, you might start with around 20 names, and reduce it to a shortlist of five.</p>
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</section>
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<section id="check-if-any-of-the-names-are-taken">
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<h3>3. Check if any of the names are taken<a class="headerlink" href="#check-if-any-of-the-names-are-taken" title="Permalink to this headline">¶</a></h3>
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<p>Search the web, app platforms and hosting sites to see if any of your shortlisted names are already in use. If they are, discard them.</p>
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</section>
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<section id="pick-a-winner">
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<h3>4. Pick a winner<a class="headerlink" href="#pick-a-winner" title="Permalink to this headline">¶</a></h3>
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<p>Once you have a shortlist of viable names, you just need to select one. Here it can be useful to refer back to the characterics of good app names listed above. You can also think about other criteria, including:</p>
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<ul class="simple">
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<li><p>How unique the name is compared with other apps.</p></li>
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<li><p>Whether the name has a pleasant sound when spoken aloud.</p></li>
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<li><p>If the name reflects the overall character of your app.</p></li>
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</ul>
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</section>
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<ul>
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<li><a class="reference internal" href="#">App Naming</a><ul>
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<li><a class="reference internal" href="#what-to-aim-for">What to Aim For</a></li>
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<li><a class="reference internal" href="#choosing-a-name">Choosing a Name</a><ul>
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<li><a class="reference internal" href="#brainstorm">1. Brainstorm</a></li>
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<li><a class="reference internal" href="#come-up-with-a-shortlist">2. Come up with a shortlist</a></li>
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<li><a class="reference internal" href="#check-if-any-of-the-names-are-taken">3. Check if any of the names are taken</a></li>
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<li><a class="reference internal" href="#pick-a-winner">4. Pick a winner</a></li>
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